In this article, we are going to explain how to use Microsoft PowerPoint to make or edit graphics for Facebook pages, groups or other social media platforms.
These instructions may be useful to you if you have taken on the task of managing and publishing content for a Facebook page, but you don’t have Photoshop, Illustrator or other similar graphic design applications or experience.
It is far more likely that you have PowerPoint rather than Photoshop on your home or work computer.
If you are a content manager, providing your end client with blank templates for various post types is very useful.
Using PowerPoint For Basic Graphic & Poster Design
PowerPoint is a very useful tool. As well as using it for onscreen presentations, it can also be used to design small posters, signs and online graphics.
The instructions in this article assume that you are using the latest version of PowerPoint. If you are using an older version, that’s fine. But the buttons and controls may be in a different place than illustrated here.
PowerPoint will crop everything outside of the slide size when you go for final save.
To Layout PowerPoint For Graphic Design:
Click Design / Click Slide Size / Select Custom Slide Size / Type in dimension numbers space px / Choose maximize.
Step-by-step How To To Make Facebook Images in Microsoft PowerPoint.
- Select “Design” tab from the top.
To set the layout size of the slide, go to Design.
- Slide Size
Within the design section of Powerpoint, look to the right-hand-side, you will see Slide Size.
- Custom Slide Size
Once in Custom Slide Size, your settings are likely displaying in centimetres (cm), millimetres (mm) or inches (in). We want to specify the slide size in pixels (px). Don’t worry. This is incredibly easy.
The pixel size we want is Height: 940 px Width: 744 px. Just go ahead and type those numbers in, followed by space and then type the letters px
As you click away, it’ll revert to cm, but we have successfully changed to the pixel size that we want.
- Maximize or Ensure Fit
You may be asked if you want to maximize or ensure fit. Just select Maximize & continue.
- Create Your Graphic
Go ahead and design your slide as though you are designing a graphic. You may bring in text, images, whatever you want. (Design Tip: when finely repositioning objects in PowerPoint, select the object and use the arrow keys on your keyboard to move the object up, down, left or right).
- To Save
Firstly you could save as a normal PowerPoint file. That way you can quickly open the presentation file to use as a template in the future. This’ll save repeating above steps every time you want to create or edit a new image.
To save as image for Facebook, click File / Save As…
Once you have chosen a location folder to save, the Save Diolog box will appear. This is a drop-down. Select from the drop-down PNG (Portable network graphics format).
- Choose from All Slides or Just This One
If you have multiple slides, it will save each as an individual image. However if only working with one slide, it will save the currently active one as an image when you select Just This One.
Why 940 px x 788 px?
This is a preference that I have used for a while. There are many ever-changing image size guides on the internet which advise the best sizes to use for Facebook posts. 940px x 744px in my opinion (in 2022) works and displays great whether your post is viewed on a smartphone, iPad, laptop or desktop screen.
If your graphic contains text and images, this size renders well and isn’t affected by compression for different screen sizes.
If you manage a Facebook page and you aren’t great with Photoshop, a great way to get around this is to get someone you know who is good on Photoshop to create you some blank templates. Transparent PNG files work well which means you can change the background image. The text fields can be left as blank shapes which means that you can add and edit your own text on the images as you require.
This kind of setup works great for promotional offers that are changing regularly, group announcements that have specific dates and details or ongoing promotions such as “12 days of Christmas Offers”.
You could actually have one PowerPoint file containing all of your different graphics and templates on different slides. When saving, it will save only the active one that you are on.
This could be useful for allowing staff or team members to easily edit and upload daily content to your Facebook page.
Preview Your Image
Tip: Preview the image by opening on your computer and zoom out to make it smaller. This will show you if the text and design has to be adjusted for smaller screens.
To test how the slide looks on a smartphone: email the image to yourself. Open your email on your phone and have a look at how the image looks on a mobile screen.
Optional – Add Alt tags
A good practice that we use as web designers is adding Alt text to an image before uploading it anywhere on the internet. This applies to images being uploaded for use on a website or social media.
Alt tags are a couple of lines of text explaining what the picture is. This allows people visiting your page who are either blind or have serious visual impairment, to know what the image is.
Tip: When using Alt-tags, keep the description short, descriptive and straight to the point of explaining what is in the image. For example, if your post is for a restaurant posting soup of the day, the Alt tag could read “Picture of today’s homemade soup of the day”.
To add Alt-tags in PowerPoint, right-click onto an image within your slide. Look for “Edit Alt text”.
Here are some examples of how a template file created in PowerPoint may look.
Download Free Template
Here is a link to download a template which is already set to the dimensions of 940 px x 788 px with the above slides intact along with editable text and background images.