GDPR Blah Blah
It’s GDPR Deadline Day.
The 25th May 2018 is the date for new EU General Data Protection Regulations to take effect.
Your inbox’s must be bursting with emails from companies desperate to hang on to your data, but by doing so without your confirmed consent means that these companies could face hefty fines and penalties.
What you will notice from deadline date is companies asking you to renew consent to store cookies and tracking information about you when you visit their websites.
The weeks ahead will be interesting. Will we really see a drop in automated emails? What is fascinating is seeing emails from companies that we perhaps ordered something from or filled in our email addresses with over 10 years ago. Suddenly we are receiving emails requesting that we “keep in touch” by confirming subscription. That means of course that companies have stored our data for so long.
Following the deadline, should you receive emails from any of these companies, your rights have changed. You can request that they send you all the information that they have on you. Failure to do so could result in massive penalties and compensation. Interesting.
The regulations that are under major reform are in my opinion a good thing. This first reform in data protection laws since 1998. In (geek) technology terms, the last time the data protection act was reformed was while we were all running computers with Windows 98!
Computroon has built up a collection of customer’s emails over the last 20 years. In the last 5 years I’ve only sent out about half a dozen email newsletters. I understand that customers don’t want their inbox full of unwanted spam so this is a method of advertising that I generally steer clear of.
Here is the course of action that I have decided on. An email newsletter will be sent out before midnight on the 24th of May 2018. This will not ask customers to confirm subscription to “keep in touch”. This message will inform all 2,367 customers that their personal data will be erased from our system (digitally shredded).
There are other means of us keeping in touch such as our Facebook page or the blog on the website which is regularly updated. The Computroon newsletter I’ll call time on.